There are untold numbers of use cases, but for CPaaS providers, the sky may well be the limit. We’re seeing APIs being used in a host of different ways, from as a means to establish cloud-based contact centers, to as a team-building collaboration tool, delivering patient appointment notifications and 2FA messages, to even making sure every food order comes with hot and crispy fries. “By making a quick, simple call to our REST API, using one of our SDK wrappers or making a small code change to your existing application code,” Senior Software Developer Andy Clarke explains, “you can enhance Twilio’s voice calling features with thinQ’s least cost routing engine and disaster recovery technology, giving you the full flexibility and feature set of the Twilio platform while saving up to 50%.” ![]() thinQ takes its own unique approach to a CPaaS-API integration with our Twilio Voice Add-On. ![]() And that using APIs to integrate UC and collaboration solutions is top-of-mind for providers today. Pleasant notes that one of the biggest revolutions in business communications right now is the ability to integrate communications into applications, business processes, and workflows. Industry trends show that, through CPaaS, providers can offer “cloud-based APIs and pre-packaged plug-ins or integration modules that developers can use to embed messaging, voice, and video into their applications,” writes Blair Pleasant, President & Principal Analyst of COMMfusion LLC and a co-founder of UCStrategies. But, for the CPaaS provider, however, APIs are delivering impressive value. Sure, large numbers of companies are getting involved in API–even government entities. As far back as 2014, Government Technology brought out a basic primer on just what an API is, going as far as to ask “…and why do you need one?” right in the title. Some substantial names in the market are turning to APIs, and that’s not all. Communications Platform as a Service (CPaaS) providers, meanwhile, are no exception, and many are looking to APIs as a means to provide added value.ĬPaaS providers are putting APIs to work, and in ever-increasing numbers. ![]() ![]() Application programming interfaces (APIs) are drawing increasing interest from businesses of all stripes, eager to more readily fit new functions into everyday operations.
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